![]() And thanks to him, Warner Brothers is the first and only studio to rent movies on Facebook. Tsujihara pioneered releasing Video-on-Demand the same day as DVD releases he's credited with ending the high-def format battle. And the studio and its home entertainment chief Kevin Tsujihara, have a history of industry leadership. So why is Warner Brothers creating an app that will help the rest of the industry ? The studio has a lot on the line with the biggest home entertainment marketshare of any studio, 20 percent. It also has a remarkably comprehensive recommendation engine - if you link all your accounts to the system, it calculates suggestions based on a combination of everything you've watched on Netflix, your entire library, and how you've rated films. The app integrates Facebook - letting you share recommendations with your friends and see what they're watching or like. 'Digital Everywhere' aims to drive sales by organizing and aggregating your library and making it accessible from everywhere, but it also expects social sharing to drive new revenue. Eventually Warner Brothers plans to add a range of other options - rent or buy a digital file from Amazon, or even DVR a movie by clicking to your cable provider's upcoming schedule. When you click on a title it shows you all your options - rent or buy a digital file from iTunes, buy a DVD from Amazon, stream it on Netflix or add it to your Netflix queue. ![]() Just open the app, and type in a movie name, browse the thousands of titles, or search by genre. The app also makes it easier to find a movie - gone are the days of searching multiple services to find what you want. It brings DVDs, the movies on a hard drive, digital films from iTunes, Netflix queues, and eventually digital Amazon purchases, into one easily-sortable library. And the app organizes everything consumers have purchased. Plus it includes all the film and actor data like you'd find on IMDB and Box Office Mojo. 'Digital Everywhere' aggregates all available information on a movie - trailers, clips, reviews from, articles from Entertainment Weekly, and release schedules. Needless to say that's not near enough to compensate for physical discs' decline. Now the industry's digital revenues are still relatively miniscule- just $2.5 billion in the US last year. The studio is eager to drive higher digital sales to compensate for the decline of the DVD business, which fell from $20.2 Billion in US revenue in 2006 to $14 billion in 2010. The studio's looking to change the proposition of ownership, making owning a digital file more valuable than it is now, when it's stuck on the device where you bought it, and more valuable than owning a DVD, since you don't have to cart it around with you. Warner Brothers goal is to push consumers to buy instead of rent. And it will consumers to access their library from any internet-connected device - a TV, laptop, iPad or smartphone - through a cloud authentication system, called UltraViolet, that will be released this summer from a studio consortium. It also organizes an individual's entire library of digital movies and TV shows - not just Warner brothers. 'Digital Everywhere' isn't a retailer like iTunes, but rather it gathers all the various ways movies can be bought or rented. ![]() It's an app code-named 'Digital Everywhere,' and it's set to launch this summer. Today the studio gave me an exclusive look at an entertainment app it's been working on for years - the ultimate destination for people to buy *all* digital movies, not just Warner Brothers'. The way iTunes changed music, Warner Brothers wants to change movies.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |